HİZMET ODAKLILIĞIN ÇALIŞAN TUTUM VE DAVRANIŞLARI ÜZERİNDEKİ ETKİSİ

Selim Said Eren, Nevriye Ayas, Müfide Şule Eren
1.914 607

Öz


Bu çalışmanın amacı, bankacılık sektöründe hizmet odaklılığın çalışanların tutumları ile finansal performansa etkilerini incelemektir. Bu bağlamda çalışmada, örgütsel hizmet odaklılık ile çalışanların örgütsel bağlılığı, örgütsel vatandaşlık davranışı, takım ruhu, çalışan memnuniyeti ve finansal performans arasındaki ilişkilerin araştırılması amaçlanmıştır. Bu amaca yönelik olarak geçmiş çalışmalara bağlı olarak 9 hipotez içeren bir kavramsal araştırma modeli oluşturulmuştur. Oluşturulan hipotezler, literatürden elde edilen ölçüm araçlarından oluşan anket formu aracılığıyla Türkiye’nin çeşitli illerinde faaliyet gösteren bankaların çalışan ve yöneticileriyle bire bir görüşme yapılarak elde edilen veriler kullanılarak yapısal eşitlik modeli ile test edilmiştir. Gerçekleştirilen istatistiksel analizler sonucunda hizmet odaklılığın söz konusu değişkenlerin tümü ile pozitif ilişkili olduğu görülmektedir. Buna karşın sadece örgütsel vatandaşlık davranışının finansal performans ile pozitif ilişkili olduğu gözlenmektedir. 


Anahtar kelimeler


Hizmet odaklılık, örgütsel bağlılık, takım ruhu, iş tatmini, örgütsel vatandaşlık davranışı

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