HALKLA İLİŞKİLER YÖNETİMİNDE ARAŞTIRMA VE SAHAYA DAYALI ORAŞTIRMALARIN YÜRÜTÜLMESİ
Abstract : Public Relations Management includes four-step process -
research, planning, execution, evaluation – to design and execute contemporary
public relations (PR) campaigns. The first and last steps refer to ‘research
process’ in this management approach. Research provides objectivity in PR
campaigns and promotion of PR department in an organization. There are many
various types of research to use in PR industry. When an unexperienced PR
professional or researcher knew these types of research well, he or she would
approach it to use more and would handle external PR research services better.
One of these types of research is ‘public relations fieldwork’ which is based on
to collect primary data from the field. PR fieldwork has plenty of
methodological formality because of its nature, but, it makes difference with
obtaining specific findings and results for an organization which has specific
situations and problems.
Keywords: Public Relations Fieldwork, Public Relations Research,
Public Relations Management, Types of Research
This work is licensed under a Creative Commons Attribution 4.0 License.